Equity crowdfunding may not be for everyone looking to generate funding for their ventures.
A lot of planning and preparation is required before launching a fundraising campaign, and a lot more work goes into managing the promotion of a campaign.
You may find that accessing debt from banks or lending institutions may be more appropriate for your business after all.
If your venture has a high social impact factor or is part of a priority government policy (like agri-agra funding), you may want to explore grants and government incentives for funding instead.
If neither of these apply to you, or you want to check out the equity fundraising route anyway, here are some things to consider:
Unlike debt or loans, equity fundraising doesn't typically entail interest or principal payments. However, you do share the revenue and success of your company with all your other shareholders because they also share in the risk of investing with you.
For better or worse, equity owners can be like partners in your business and are counting on you to succeed by seizing opportunities and managing the challenges.
Are you willing to take on this responsibility and obligation? If you think you've got what it takes, consider fundraising with Round One.